ODIA automotive connectors, connectors have a huge market potential; According to industry statistics from the China Association of Automobile Manufacturers, China's auto sales hit a new record of 8.79 million units in 2007, with an annual growth rate of 21.8 percent. Sales of infotainment equipment for cars were up nearly 30 per cent from 2006. With the rapid growth of China's automobile consumption, the development of the on-board entertainment electronic products market also shows a strong momentum. , according to relevant departments to study the demand of new vehicle information entertainment function, growth, in 2012 by the end of the market rules. A die will be as high as $36 billion, including on-board entertainment electronics market will be the most attractive to the car electronics field and one of the fastest growing areas, it will also become one of the focuses of automobile components supplier competition.

 

 

 

Vehicle-mounted entertainment electronics contain huge market potential

 

 

 

The rapid development of China's automobile market makes China expected to become the world's largest automobile production and consumer, among which the huge market development space has spawned a number of automotive electronic equipment manufacturers. According to Frost&Sullivan's research, in the next few years, China's car entertainment system market will continue to develop at a high speed. It is estimated that around 2013, China's car telematics and entertainment system market will reach $4 billion. Among them, the market potential in the field of on-board entertainment electronics has attracted much attention.

 

 

 

Yang Fei, new product development manager of the engineering department of Semite Motor Co., said, "Judging from the speed of the development of China's automobile industry in recent years, the in-car entertainment electronics industry will have huge market potential in China." Qin Liangjun, Development Department of Sanli Electronics Co., Ltd, said, "The rapid rise of China's automobile industry in recent years will drive the rapid development of the on-board entertainment electronics market. "Many domestic and foreign companies have set their sights firmly on this area." For the Chinese in-vehicle entertainment electronics industry market, both automobile manufacturers and in-vehicle electronics manufacturers have been eager to try, hoping to be able to occupy a place in this huge market which will grow rapidly.

 

 

 

Into China, for any car infotainment system suppliers, not just because China is the world's most populous country, with growing terminal market and low production cost, a bigger significance lies in the fact that China's budding car design industry will encourage international auto giant investment set up r&d centers in China, China will become the global production center of the vehicle-mounted infotainment system industry, which will surely drive the leap of the vehicle-mounted entertainment electronic market. "At present, automotive electronics account for about 40 percent of our total production, with a slightly lower proportion for in-car entertainment electronics," Yang told reporters. However, as the market demand grows, we will increase our production in this area."

 

 

 

According to Qin Liangjun, the main application fields of electronic transformers and inductors are car GPS, car TV and car audio, etc. Among them, portable GPS is believed to have a huge impact on the vehicle-mounted GPS navigation system market. In 2007, the shipment of GPS automotive navigation equipment in China was 4.1 million sets. Portable GPS is undoubtedly one of the most attention-getting application fields in vehicle-mounted entertainment electronic products. Talking about the application prospect and market development direction of GPS, Qin Liangjun said: "The core of GPS is location positioning, navigation positioning is only a simple concept, but can be derived from the application is both many and wide, among which the single is the location base services (location services; The content transmission covered by LBS will have a great development prospect. GPS gives full play to the navigation function, and has also developed various types and operation modes, which can be roughly divided into GPS receiver +PDA, PDA integrated GPS chip, GPS car navigation. In the next few years, new applications of GPS vehicle navigation will include: remote theft and robbery, GPS precise positioning, Bluetooth transmission and intelligent voice navigation systems. So, personally, I'm very optimistic about its prospects."