Communication exhibition not only reflects the dynamics of manufacturers, but also reflects the development trend of the industry. In addition to TD, LTE and convergence, the media and industry during the show most talked about the absence of international giants. At the same time, ZTE, Huawei and other domestic manufacturers in the telecom show to show "aggressive" situation. In fact, behind the "cold outside and hot inside" of the com show, is Nokia's decline in performance, as well as Motorola, Nortel and other traditional giants of market share shrinkage.

 

 

 

Under the theme of "convergence, change, opportunity", this communication exhibition is also seen as a drill before 3G licensing. The absence of many giants, apparently affected by the financial crisis, but the deeper level reflects that they still do not touch the pulse of domestic 3G development. So, the "temporary absence" of foreign giants to domestic manufacturers provided an excellent opportunity to develop and show the stage.

 

 

 

The global giants Cisco, Intel, Nortel, Motorola, Nokia, Hitachi, Research in Motion, TI, ADI, and Apple are all missing, and you can see why.

 

 

 

One is the need to cut costs in the face of the financial crisis. When the manufacturers have limited energy, they will first choose the publicity that they think has more status and influence in the professional circle. Therefore, this communication exhibition is naturally not within the scope. The global financial storm has also shrunk the show. In the field of information technology, chip manufacturers, PC manufacturers and high-end server manufacturers have begun to feel the chill from Wall Street, and the IT industry is doomed to be unable to stay immune from the financial storm.

 

 

 

Second, the market competition is fierce and facing the situation of declining performance. Nokia's third-quarter results showed a 30 per cent drop in net profit and a 5 per cent drop in net sales compared with the same period last year. Sony Ericsson warned of a net loss of €25m in the third quarter, compared with a profit of $267m in the same period last year.

 

 

 

Motorola's mobile-devices division has been in the throes of a spin-off since 2007. As ill as ageing Motorola, Nortel has reportedly put plans to sell its metro Ethernet unit into a "fast-track" process that has been accelerated by the recession in the US.

 

 

 

Third, a lot of foreign manufacturers have not done a good job in this aspect of the preparation, or it is to the domestic 3G is still wait-and-see, so, do not participate in the communication exhibition is reasonable. The situation of exhibitors seems to also prove this point, Samsung, Huawei, ZTE, Coolpad and so on in China Mobile's TD terminal bidding and China Telecom's CDMA terminal bidding to take a larger share of the show with high spirits. However, mobile phone companies, which did not gain much or did not gain much in operator bidding, were generally absent from this communication exhibition.

 

 

 

Fourth, the market focus is different. Motorola, Nokia mainly focus on 2G, so, the communication exhibition or to adopt a strategy to avoid.

 

 

 

At the same time, despite worries about the global financial crisis, the Chinese market is in the eyes of most manufacturers.

 

 

 

On the one hand, the financial crisis so far has not really shaken the foundation of the domestic telecom industry, and Chinese operators themselves have strong assets and cash flows. On the other hand, the restructuring of China's telecom operators this year has brought a large number of new demand for network and business construction, which will continue to drive China's communications market for a period of time in the future, and domestic manufacturers have occupied the first-mover advantage.

 

 

 

Crises often coexist with opportunities. Therefore, the financial crisis may not necessarily be a "winter" for domestic manufacturers, but an opportunity.

 

Providing high technology and high quality products with relatively low price is the common feature of domestic communication enterprises at present, but in the process of internationalization, the development of domestic manufacturers is often limited to the low-end market. Under the impact of the financial crisis, domestic manufacturers will have the opportunity to enter some high-end markets that were previously difficult to enter at lower prices.

 

 

 

Although the temporary absence of international giants gives Chinese enterprises an excellent opportunity for development and a stage for display, according to the usual practice of industrial giants, when an industry enters the start-up period and presents an irreversible trend of development, they will often intervene strongly. Therefore, it is urgent for domestic enterprises to speed up and strive to gain more first-mover advantage in the fierce 3G market competition in the future.